Fans of the British Touring Car Championship will get the chance to present a star driver with a magnum of champagne after each round of racing, thanks to a sparkling new initiative by sponsors HiQ.

Spectators are being urged to bring some extra bubble to this year’s competition by voting for their favourite race day driver.

HiQ, sponsors of Britain’s premier motor sport series, is setting up an official ‘HiQ Champagne Moment’ for each round, aimed at the thousands of dedicated BTCC supporters.

Following each race weekend, spectators will be invited to log onto HiQ’s official website, www.hiqonline.co.uk and vote for their star performer from the weekend’s action.

Whether it’s a first place finish or just one particular overtaking manoeuvre that caught the eye, HiQ want fans to vote for their favorite driver from the latest round.

The man that receives the most plaudits from the round of racing at Croft will be crowned with HiQ’s Champagne Moment award and presented with a magnum of bubbly before the action at Snetterton on July 13.

One lucky fan who has logged his or her details onto the website will be picked at random to present the prize to the driver and complimentary race tickets will also be provided as a prize.

HiQ’s BTCC spokesman Neil Burrows said: “We want our sponsorship to leave a positive impression on the people that matter at the BTCC – the fans.

“This is why we have decided to launch our interactive HiQ Champagne Moment idea, and we really hope it will capture the imagination.

“There are still plenty of rounds remaining, so there are lots of opportunities for fans to get involved.”

For more information about HiQ’s Champagne Moments log onto www.hiqonline.co.uk